Discover the stylistic techniques behind influential speeches! Design speeches so that listeners anticipate key words Depart from the common idiom by using "rhetorical shorthand" Create credibility without a publicity advantage Under the influence of the media, it is easy to forget the tremendous impact of the speaker on an audience одьбф Today's media enables speakers who once addressed hundreds in auditoriums to increase their public to millions through television Dr Carpenter's relevant research and careful scholarship about how to pick the best words and arrange them in the best orders will help the speaker become a stylist and slogan-maker whose sentences may become sound bites on the evening news or quoted in newspaper accounts the day after the speech has been made This book prepares speakers to potentially change one little corner of the world - and perhaps the world itself -- through powerful words Ronald H Carpenter Ph D is Professor of English and Communication Studies at the University of Florida A prolific and prize-winning scholar in rhetorical theory and the history of American public address, he is the author of the History As Rhetoric, other books on rhetoric of Douglas MacArthur, Father Charles E Coughlin, and Frederic Jackson Turner, and numerous journal articles about the language of political discourse Dr Carpenter conducts his "Write Well - Write Now" training program for corporate executives, business groups, lawyers and judges, public relations professionals, incoming classes of officers at the U S Naval War College, and other people whose success and leadership depend upon persuasive communication.  Книга содержитISBN 0205271243.